Sunday, August 30, 2015

Critical Media Literacy: Core Concepts and Debates

"Although there are new media and literacies in the current constellation, books, reading, and print literacy continue to be of utmost significance."

This statement resonates loudly with me. I have always enjoyed, and found great value in, reading books. The fact that an increasing number of young people believe reading books to be an archaic practice that can now be replaced by Google searches is a sad reality. This belief couldn't be further from the truth.


"Individuals are often not aware that they are being educated and constructed by media culture, as its pedagogy is frequently invisible and unconscious. This situation calls for critical approaches that make us aware of how media construct meanings, influence and educate audiences, and impose their messages and values."

It is a fact that everything we read, see, or hear is teaching us something. It is of the utmost importance that we take control of what we are being taught. It's not enough to pick and choose what we want to read and from which sources we choose to obtain our information. This is important, but we must also constantly question what it is that we are reading, and be on the lookout for any sort of bias or misinformation that may be hidden within the text.


"The ability for students to see how diverse people can interpret the same message differently is important for multicultural education, since understanding differences means more than merely tolerating one and other." 

When I read this, it struck me as interesting, and something I hadn't ever thought of before. It reminded me of something I observed while coloring with my son. His father said, "Connor, do you want to use the yellow CROWN?" At first I had an image of the glittering adornment placed on a king's head, but of course I quickly realized that he was referring to a crayon (which I pronounce as a two-syllable word, CRAY-on). I can only imagine such miscommunications occur quite often amongst people of differing cultures and backgrounds, especially when it comes to viewing and deciphering messages in the media. As educators we must remain cognizant of this and do our best to assist our students in understanding these differences.





As I watched this video, I ached for Cameron. She seemed so uncomfortable from the very beginning, as if she had anticipated what the reaction of the audience would be before she even stepped out onto the stage. For nearly half her life, her value to the public has been based entirely on her looks. Never mind that she seems to be an incredibly intelligent and well-spoken woman, never mind that she was a mere child when she started having her photo taken professionally and was suddenly always expected to look a certain way. She talks about how it's hard to feel too sorry for herself, since she has, in her words, "won a genetic lottery". But I do feel for her. It was especially hard for me to hear her talk about how she has to think about what she looks like every single day, because I am able to relate so much to that. I can honestly say that not a day has gone by since I was 12 years old that I haven't thought about how I look. And as much as I'd like to say "beauty is more than skin deep", and "the important people in my life will love me for who I am and not how I look", and all of those cliche things, I simply can't stop worrying whether my hips are too wide, my stomach is too soft, or my skin is too pale. I love that Cameron showed her modeling photos next to her personal photos, which were taken at times when she hadn't spent hours having her hair and makeup done, but in which she appeared truly happy. I believe this supports Postman's "crap-detection" theory, because it helps to drive home the point that what you see in media is not necessarily the truth. Cameron is a gorgeous woman, but she does not wake up every morning looking the way she does in her modeling photos; that takes a lot of work, and a lot of technology.

A ‘‘media literacy’’ movement, in contrast, attempts to teach students to read, analyse, and decode media texts in a fashion parallel to the advancement of print literacy. Media arts education, in turn, teaches students to appreciate the aesthetic qualities of media and to use various media technologies as instruments of self-expression and creation.  - I believe that this is the category that I would most likely fall into when it comes to media literacy in the classroom.



This photo perfectly shows that just because you came across it on an Internet search engine (or in a magazine, or saw it on Facebook), doesn't mean it's accurate! This is why it's imperative to be critical of everything we read or view in the media. And also, cheaters never win. ;)

Kellner, Douglas, and Jeff Share. "Toward Critical Media Literacy: Core Concepts, Debates, Organizations, And Policy." Discourse: Studies in the Cultural Politics of Education 26.3 (2005): 369-86. Web. 30 Aug. 2015. <https://pages.gseis.ucla.edu/faculty/kellner/essays/2005_Kellner-Share_TowardsCriticalMediaLiteracy.pdf>.

Saturday, August 29, 2015

Media Deconstruction



Media Deconstruction- The Blaze

The Blaze is a magazine created by Glenn Beck, a TV and radio personality with conservative, right-wing political viewpoints. He considers himself to be pro-Constitution, anti-progressivism, and anti-“big government”, which his publications often reflect. Beck’s TV station is also called The Blaze. His shows are not often without an element of controversy, as he seeks to make known the true political agenda, from his perspective.

The May 2014 issue of The Blaze magazine featured a cover story titled “Collective: Common Core’s Threat to Our Kids, Our Freedom, and Our Future”. This article was written by Chris Fields. Fields is listed as an executive editor and co-creator of the magazine.

The Text

This magazine cover features an image of a large chalkboard, resembling one you may see in a school classroom, with a handful of students sitting at tables in front of it. The students look to be around 10 years of age, so I can deduce that they are probably in third or fourth grade. The title of the magazine is printed in bright red font, and is the largest text visible on the cover. Above the title, there is a black bar divided into four sections. Each section features a snippet from an article from inside this issue of the magazine. Then, on the chalkboard, we see the title of the cover story. This is printed to look like it was written inside a thought bubble on the chalkboard. There are also smaller thought bubbles, which appear to be emanating from the students’ heads. The target audience of this particular publication is parents of school-aged American children.

The Subtext

This cover portrays an image of America’s youth being “threatened” by the implementation of Common Core standards. The thought bubbles give us the impression that each student in the classroom is having these same thoughts about Common Core. It portrays to the reader that the average American child, who could belong to me or you, is in danger of having their freedom stripped from them and their future jeopardized. If you had never heard of Common Core before seeing the magazine cover, you would now have an image of something terrible. This image would be perpetuated by the use of the word “collective”, indicating that everyone feels this way regarding Common Core.

Reality?

I do not believe that this magazine cover is a realistic representation of the topic of Common Core. For starters, only one viewpoint is portrayed here. It is unfair to use the word “collective”, because not everyone will agree that Common Core is endangering the future and freedoms of our nation’s children. This article, and the entire magazine as far as I can tell, is extremely biased. The editors and writers clearly have an agenda that they are trying to push by using words on the cover such as “truth”, “fear”, “persecution”, “threat”, “freedom”, and “future”. These buzz words are used to incite a feeling of panic in the reader that unless things change (to align with the belief system of the magazine staff), we are in for a very scary future. To me this is fear mongering.

Persuasive Techniques

On this magazine cover, I see evidence of many persuasive techniques being employed. Bandwagon, due to the use of the word “collective” and the illustration that suggests all students think this way regarding Common Core. Celebrity Spokesperson, since Willie Robertson of “Duck Dynasty” fame is mentioned. Emotional Appeals, by using words such as “threat” and “fear”. No one wants to see those words on a cover depicting young children. Glittering Generalities, because they are purporting that their beliefs regarding freedom and truth are the only ones that hold value. Loaded Language, once again regarding the use of the scary buzz words. And finally Plain Folk, because the students in this classroom could belong to any average American family.

Fields, Chris. "May 2014." The Blaze. 24 Apr. 2014. Web. 29 Aug. 2015.
"Glenn Beck." Bio. A&E Television Networks, 2015. Web. 29 Aug. 2015.

Sunday, August 23, 2015

Animoto Video

Introduction

Hello! My name is Hannah Evans. I am 25 years old (almost 26), and I live in New Martinsville, WV with my family of 3. I graduated from Fairmont State University in December 2013 with my B.A. in secondary education, with a specialization in social studies. After my son was born in January 2014, I took a year off from school. Now I am working on obtaining my M. Ed. in Digital Media, New Literacies, and Learning. So far I have taken Tech Tools for Online Learning and Online Copyright Issues, and I am currently enrolled in Critical Media Literacy and Digital Storytelling, as well as Advanced Educational Technology and Media. I am also preparing to be back in the classroom for the first time since my student teaching experience, as a long-term art substitute at Hundred High School. I am hoping to take away things from this course that I can use to assist me in the teaching position I have accepted for this year, as well as all of my future teaching endeavors. I am looking forward to all of the new things I will learn this semester.